The End Of An Era: Why Canon Pulled The Plug On The Beloved 77d Dslr
What To Know
- As a result, Canon may have decided to discontinue the 77D in order to concentrate its resources on developing and marketing full-frame cameras.
- The discontinuation of the 77D could be viewed as a strategic move to free up resources and focus on emerging technologies and camera systems, such as mirrorless cameras and computational photography.
- It remains to be seen whether Canon will introduce new APS-C models in the future or if the company will eventually phase out this format in favor of full-frame and mirrorless cameras.
The Canon 77D, a mid-range DSLR camera introduced in 2017, captured the hearts of photographers with its impressive features and user-friendly design. However, in 2020, Canon announced the discontinuation of this popular camera, leaving many wondering why. Delve into the reasons behind Canon’s decision to discontinue the 77D and explore the factors that contributed to this unexpected move.
Shifting Market Trends: The Rise of Mirrorless Cameras
One of the primary factors contributing to the discontinuation of the Canon 77D is the growing popularity of mirrorless cameras. Mirrorless cameras offer several advantages over DSLRs, including smaller size, lighter weight, faster autofocus, and the ability to shoot silently. These advantages have made mirrorless cameras increasingly attractive to both professional and amateur photographers, leading to a decline in demand for DSLRs like the 77D.
Canon’s Focus on Full-Frame Cameras
Canon has been gradually shifting its focus from APS-C cameras like the 77D to full-frame cameras, which offer higher image quality and better low-light performance. This shift is evident in the company’s recent camera releases, with a greater emphasis on full-frame models such as the EOS R5 and EOS R6. As a result, Canon may have decided to discontinue the 77D in order to concentrate its resources on developing and marketing full-frame cameras.
Limited Sales and Market Saturation
Despite its impressive features, the Canon 77D faced stiff competition from other APS-C DSLRs, such as the Nikon D7500 and the Sony A6500. This competition, coupled with the growing popularity of mirrorless cameras, may have resulted in limited sales and market saturation for the 77D. Canon’s decision to discontinue the camera could be seen as a strategic move to streamline its product lineup and focus on models with stronger sales potential.
Supply Chain Disruptions and Component Shortages
The COVID-19 pandemic has had a significant impact on global supply chains, leading to disruptions and shortages of various components used in electronic devices, including cameras. This may have affected Canon’s ability to produce and distribute the 77D, potentially contributing to its discontinuation.
Canon’s Commitment to Innovation and Future Technologies
Canon is a company known for its commitment to innovation and the development of new technologies. The discontinuation of the 77D could be viewed as a strategic move to free up resources and focus on emerging technologies and camera systems, such as mirrorless cameras and computational photography.
The Future of Canon’s APS-C Camera Lineup
With the discontinuation of the 77D, Canon’s APS-C camera lineup now consists of the EOS 90D and the EOS M50 Mark II. It remains to be seen whether Canon will introduce new APS-C models in the future or if the company will eventually phase out this format in favor of full-frame and mirrorless cameras.
In a nutshell: The End of an Era
The discontinuation of the Canon 77D marks the end of an era for APS-C DSLRs. While the camera’s demise may disappoint some photographers, it also signals Canon‘s commitment to innovation and its focus on the future of photography. As the industry continues to evolve, it will be interesting to see how Canon and other camera manufacturers adapt to meet the changing needs and preferences of photographers.
Questions We Hear a Lot
Q1: Will Canon release a replacement for the 77D?
A1: Canon has not officially announced any plans to release a direct replacement for the 77D. However, the company may introduce new APS-C cameras in the future, or it may focus on expanding its mirrorless camera lineup.
Q2: Can I still buy a Canon 77D?
A2: Some retailers may still have stock of the Canon 77D, but it is becoming increasingly difficult to find the camera new. You may be able to find used or refurbished 77Ds from online marketplaces or camera stores.
Q3: What are some alternatives to the Canon 77D?
A3: If you are looking for an APS-C DSLR, the Canon EOS 90D is a good option. If you are open to mirrorless cameras, the Canon EOS M50 Mark II or the Fujifilm X-T30 are both excellent choices.
